To shrink back at the sight of something; to be deterred by the difficulty or danger.
却步不敢前进，向后退。形容事物可怕或讨厌，使人一看就往后退缩。
秦牧《象和蚁的童话》凡这一切，都很可能使某一部分有条件从事这种工作的人望而却步。”
The steep price tag made many potential buyers look and step back.
Learn the next connected idiom: 望而却步 (wàng ér què bù) → 步调一致 (bù diào yī zhì)
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